Channel statistics in Telegram – how to view and analyze

Starting with version 6 of Telegram messenger, channel administrators can view statistics and nod32 keys. True, it is available for channels that have more than 1,000 subscribers, while the administrator himself must have the right to publish messages in the channel.

In the article, we will tell you where the statistics in Telegram is located, what sections there are and what to do with the received data. And also, what are the alternative methods of accessing statistics.

How to view statistics in Telegram and how to analyze it
Channel statistics in Telegram are displayed on devices running Android, iOS and macOS. Users of the desktop version of the messenger on Windows cannot yet see the statistics (regardless of the number of subscribers), but, perhaps, in the new versions of the messenger, these restrictions will be removed (the information is relevant for versions 6.0. To 7.1.).

Where are the statistics.

If you have Android, you need to go to the page with information about the channel, click on the menu 3 points – “Statistics”. On iOS it’s the same, but instead of three dots, you need to click on “More”.

Let’s see what sections there are.

total stats
General statistics show summary data for the last 7 days, namely:

number of subscribers and growth;
number of views of publications;
number of users with enabled notifications (in percent);
number of shares.

What this information gives:

The number of subscribers. With the number of subscribers and their growth, everything is clear – a sharp increase (different from the average) may be the result of running advertising or redirecting traffic from other resources, for example, from Tik-Tok, YouTube channel, catalog of TG channels. Also, a link to your channel could have been left on the visited resource (even without your knowledge). If people are unsubscribing en masse, you should reconsider your channel strategy – most likely, the content is not interesting to the audience, or you have gone too far in your posts somewhere.

The total number of views on a post also shows how interested people are in your content.

Notifications. The percentage of subscribers with notifications turned on indicates that these users are more likely to see the message than those who turned off notifications. This information can be used when planning the placement of advertisements on the channel. If the percentage is very low, you may be posting content too often and the constant notifications annoy users. One way to increase the percentage is to move from the number of posts to their quality.

Many users turn off notifications on all channels, regardless of their quality, so this indicator is not as accurate. It is worth paying attention to it in conjunction with the rest of the data.

The number of reposts also indicates interest in the content. The more shares the better.

Here you can already see in more detail the dynamics of changes in the number of subscribers by day. The slider at the bottom of the section allows you to select a time period – at least 10 days, maximum – about 3 months.

If the previous graph is about the general change in the number of subscribers, then 2 colored graphs in the “Subscribers” section show in more detail how many people have unsubscribed and how many subscribed on specific days. The green graph shows subscriptions, red – unsubscriptions.

What this information gives:

You can study the reasons for subscriptions / unsubscriptions on selected days. For example, last Wednesday you had an unusually large number of people unsubscribed. You are browsing the posts for that day and it turns out that one of them is too provocative – perhaps this is the reason.

Important: periodic unsubscriptions are a natural process for Telegram channels. It’s bad when they unsubscribe abruptly and in large quantities.

These graphs show on which days subscribers turned on or off channel notifications.

What this information gives:

Here we are more interested in the outage schedule. It can be used to track after which posts subscribers turned off notifications and post less such content. But as we wrote above, the reason may not be related to the content at all.

Views by hour
The graphs show how the number of views has changed by the hour. One of the graphs shows data for the last week, the other for the previous one.

What this information gives:

If there are approximately the same indicators for two weeks (there are no sharp jumps), this data can be used to determine the time of audience activity. If the most views are on Wednesday at 5 pm, it is worth posting important information or advertising posts during this period.

Sources of views
The graph shows where the post views are from. What metrics are available:

Subscribers – Views from channel subscribers.
URL – Views from people who opened the post from the link.
Search – views from people who found you in the search for the messenger.
Channels – Views of the post in other channels.
Personal chats – views in personal correspondence.
Groups – views in chats.

What this information gives:

The URL and Channels metrics can be used to track the performance of your ad posts. If you posted a link to a post on social media or on your website, you can also estimate how many views it brought.

The Private Chats and Groups metrics show that followers are sharing your content. If you get a lot of views from reposts, then you should make more posts that you want to share. Usually, subscribers willingly share useful and viral posts.

Sources of new subscribers
Similar to the previous point, but here is information on subscribers. Less metrics: URL, Search, Private chats, Groups, Channels. To be honest, there is a lack of social media and YouTube metrics.

What this information gives:

Makes it clear where the most subscribers come to you from. The URL and Channels metrics can be used to measure the effectiveness of your ads, as well as the effect of self-posting links. If people come to you from Groups and Personal Correspondences, then the channel is being shared, and this is a good indicator. If people come from search, then you have successfully optimized the channel – found a good name, used keywords in the description.

Statistics show the main language of your audience. The information is useful when placing advertisements.

Shows the total number of views and shares by day. Blue graph – views, yellow – reposts.

What this information gives:

Allows you to track the quality of content. Look at which days you have the most views and shares, analyze the content posted on those days, and focus on creating such posts.

Recent Posts
Shows a list of recent posts and the number of reposts / views for each.

What this information gives:

The section is located immediately below the activity section. This makes it easier to analyze your content – you can immediately see which posts generate the most engagement. It remains to analyze how these publications hooked the audience.

Publication statistics
Each channel post has its own mini-statistics. You can see the total number of views, public and non-public reposts, activity by day, and if the post was shared in open channels and groups, then statistics will show in which ones.

How to view other people’s statistics
This information can be useful when looking for advertising channels and competitor analysis. Of course, you can ask the admins for statistics, but, firstly, not everyone shares it, secondly, this is the waiting time, and thirdly, it is better to double-check the data anyway.

The most popular services for viewing other people’s statistics: